Charlotte North Carolina: 2012

Thursday, December 20, 2012

Made In Penn

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Twitter Marketing: Why You Don?t Need to Mass Follow Users

A few days ago Twitter�announced on their status blog�that all Twitter users are only allowed to follow a maximum of 1000�people a day.�This�rule was designed to cut�down on ‘follow spam’, the act of following many Twitter users in order to get them to follow you back or click on your links.
When combined with�the already [...]

Twitter Marketing: Why You Don’t Need to Mass Follow Users

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How To Make a ?Pop? Poster Design Using Photoshop

Editor#039;s Picks:nbsp;

Regular Submission

In this guide, we will go through the whole process of creating a serigraphy type or ?pop? art...br/
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Win A Free Copy of Billings 3 for Mac: Comment to Win

pBillings offers an easy way of tracking time from any application using the convenient menubar timer, one click invoicing, alerts for overdue balances, 30 attractive templates to use for your invoices, and an iPhone app coming soon and much more!/ppThe post a
href="http://interactiveblend.com/blog/online/win-a-free-copy-of-billings-3-for-mac-comment-to-win/"Win A Free Copy of Billings 3 for Mac: Comment to Win/a appeared first on a
href="http://interactiveblend.com/blog"The Interactive Wall/a./pdiv class="feedflare"
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/divimg src="http://feeds.feedburner.com/~r/TheInteractiveWall/~4/4Z-qUi9zdQM" height="1" width="1"/

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Photoshop CS6 improvements

I’ve been trialing the beta of Photoshop CS6 for almost a week now and I must say, kudos Adobe, you finally have listened to the masses. By far their best release to date, mostly due to features we’ve all been longing for: layer searching, layer styles on groups, copy and paste shape attributes, and paragraph [...]

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Wednesday, December 19, 2012

5 Unique Websites to Get Inspired

Watching the news is a depressing task these days. Reading it online is even worst. Story after story of horror and misery assault you from all sides, further sensationalized by a culture where 24-hour coverage is used as morbid entertainment. It is enough to put anyone in a foul mood and make you feel like [...]

This is a post from Inspired Magazine. If you like it, you may want to subscribe to our RSS full feed to be updated on every article we're publishing. Also, it's highly recommended to follow us on Twitter!

5 Unique Websites to Get Inspired

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30 Creative Illustrated Desktop Wallpapers Collection

The desktop, laptop, iPad or any other kind of computing devices that we use are for personalized use only and very simple things associated with these devices reflects the kind of person we are and also our personal choices. Moreover, most of us are in the habit of changing the wallpapers of the computer in accordance with our mood and sometimes we deliberately put up some bright wallpaper as a quick glimpse at the wallpaper has the ability to lighten

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Win A Free Copy of Billings 3 for Mac: Comment to Win

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4 Reasons You Should Add Photos or Illustrations to Every Blog Post

Humor me for a moment and go dig out a copy of the White Pages ? you remember, it’s that 10-pound behemoth gathering dust under the sink. Now, flip it open to any page and tell me the truth? Are you pulled into the content? Do you have any desire to continue reading or have [...]

4 Reasons You Should Add Photos or Illustrations to Every Blog Post is a post from: Tutorial Blog

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Spelltower

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Vector Tiger

Goodies
Goodies Type:nbsp;

Brush

Goodies Sample img:nbsp;

14232-Cada de.jpg
...br/
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Free Adobe CS6 Vector Icons for Download

pWith the new release of Adobe Creative Suite CS6, I thought it would be cool to create some vector formatted icons. Enjoy!/ppThe post a
href="http://interactiveblend.com/blog/creative/free-adobe-cs6-vector-icons-download/"Free Adobe CS6 Vector Icons for Download/a appeared first on a
href="http://interactiveblend.com/blog"The Interactive Wall/a./pdiv class="feedflare"
a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=op8s4nsbSY0:isam8P28QoE:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=op8s4nsbSY0:isam8P28QoE:V_sGLiPBpWU"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?i=op8s4nsbSY0:isam8P28QoE:V_sGLiPBpWU" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=op8s4nsbSY0:isam8P28QoE:qj6IDK7rITs"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=qj6IDK7rITs" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=op8s4nsbSY0:isam8P28QoE:gIN9vFwOqvQ"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?i=op8s4nsbSY0:isam8P28QoE:gIN9vFwOqvQ" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=op8s4nsbSY0:isam8P28QoE:7Q72WNTAKBA"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=7Q72WNTAKBA" border="0"/img/a
/divimg src="http://feeds.feedburner.com/~r/TheInteractiveWall/~4/op8s4nsbSY0" height="1" width="1"/

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240 Fun and Unique Vector Icons ? only $7

Icons are a great way to maximize information in a minimal space. Over time, many icons have become second nature like the small printer, the email envelope, and the tiny magnifying glass. Thing is, most sites use pretty much the same icons. If you’re looking to add some fun to your site, while still making [...]

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Tuesday, December 18, 2012

Cass Baseball

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The Way To Lose Weight Fast - 3 Tips To Comply with

There may be health care facts that shows ingesting a small amount more your regular 3 sq daily meals can raise your metabolic rates to burn every one of the unwanted fat you won't need.

read morebr/
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The Freelancer?s Guide to Networking in Person

pa href='http://rss.buysellads.com/click.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=35886c=1836015752' target='_blank'
img src='http://rss.buysellads.com/img.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=35886c=1836015752' border='0' alt='' //a/pbr /pimg src="http://freelanceswitch.s3.amazonaws.com/previewimages/2012/The-Freelancer-Guide-Networking-in-Person.png" width="200" height="200" alt="Freelancer's Guide to Networking in Person" class="imageborder alignright"/p
pYou can find thousands of guides full of recommendations on how to excel on different online networking platforms. But to succeed as a freelancer, you need to have some old school skills as well. /p
pBeing able to strongnetwork effectively in person can bring you great clients/strong, some of whom may even be easier to work with because you know them better than someone who hired you online./p
h3Make a Plan to Get Out/h3
pIt?s easy to spend every hour of your day glued to your computer. In order to successfully network in person, however, you actually have to go out and meet people. /p
blockquote class="pullquote"pTry setting minimum expectations for yourself: attending one event each month or introducing yourself to a new person each week./p/blockquote
pIf networking events aren?t your thing, that?s fine. You can meet with people one on one or create other situations you?re more comfortable with. The important thing is to make a habit of regularly meeting new people, even if you?re just chatting up the person sitting next to you in the coffee shop./p
pTry setting minimum expectations for yourself: attending one event each month or introducing yourself to a new person each week. Start small, because it?s important to handle each new connection carefully ? you want to build relationships with these individuals, rather than just collect a huge stack of business cards. You can always go out of your way to meet more people if you feel that you?re not moving fast enough.span id="more-35886"/span/p
pIt?s often easier to build the habit of meeting new people before trying to focus in on specific types of connections. You?ll eventually want to focus primarily on building a network that will bring you more freelancing opportunities. But if you aren?t already comfortable with networking in person, build up to that goal./p
h3Targeting Your Connections/h3
pYour time is valuable. You don?t want to spend tons of time having coffee with people who aren?t ever going to send business your way. /p
pThat means narrowing your focus when deciding who you will reach out to and what events you?ll choose to attend. If you work with a very specific niche, you need to be attending events where the type of prospective client you want to work with will actually be, as well as reaching out to members of that industry or niche to introduce yourself./p
blockquote class="pullquote pqRight"pIf you work with a very specific niche, you need to be attending events where the type of prospective client you want to work with will actually be, as well as reaching out to members of that industry or niche to introduce yourself./p/blockquote
pStudy your existing clients. Find out what trade groups or industry associations are already in place. Most organizations along those lines welcome members or attendees who serve the industry, rather than are a part of it directly. /p
pThere are also general business networking groups in many areas ? you?ll meet a broader selection of people at such events. While conferences probably won?t be an every-month element of your networking goals, you can use similar criteria to choose a conference or two that will help you connect with the right people./p
pSometimes, you may be able to identify specific individuals who you want to connect with, such as an ideal client. It?s not out of the question to maintain a list of such people and to reach out to them as you can. You can choose events that will help you meet people on your list, as well ? if that person is speaking or sponsoring an event, make attending a priority./p
pThere is a counterpoint worth considering, though: our networking efforts always have a certain element of serendipity about them. Just because someone isn?t a good fit for your business today doesn?t mean that she couldn?t mention you to a friend or have something down the line for you, perhaps after a job change or two. /p
pWhile you may not prioritize people who aren?t immediately a good fit for what you?re trying to accomplish, maintain those connections to the extent you can. You never know who is going to turn into your good luck charm./p
h3Focus on Following Up/h3
pWhile you need to be attentive and charming in all of your networking conversations, you need to pay special attention to ensuring that you?ll have a good reason to follow up after that initial talk. Even if you just offer to send along the link to a great blog post you just read, you?ll have laid the groundwork for a new contact to expect an email from you. /p
pBy making a point to discuss follow up, even just briefly, you?ve given your new contact a reason to look for your name. You?ve also gotten implicit permission to contact them in the future ? something that can be crucial to staying out of the spam folder if you?re contacting someone that is busy. /p
pFollow up options can go far beyond just sending along a link, though, if you think about how you want to connect with certain types of people in advance. /p
ul
listrongA white paper or report/strong: If part of your sales process includes providing free resources for prospective clients, you probably already have something you can offer to a new contact./li
listrongA blog or a newsletter/strong: When you regularly write about topics of interest to your prospective clients, you can wind up with an incredible set of resources to point them to./li
listrongA portfolio or samples/strong: While a new connection may be nowhere near ready to embark on a new project, you can still give her ideas of the benefits you can offer, by showing what you?ve done in the past./li
listrongAn introduction/strong: Offering to introduce a new contact to someone else can help build out your network even faster. A referral to someone you work with can be particularly great/li
listrongNon-business information/strong: Nothing says that you only can send along information relevant to business. Suggesting a great babysitter or fantastic restaurant can help cement a new connection quickly./li
/ul
pIn your conversation, you want to line up your follow up opportunity, as well as make sure you get your new connection?s contact details. It?s up to you whether you want to make a note about how to follow up while you?re in front of your new contact ? some people really get upset when you write on their business cards, it turns out ? but get a note down as soon after the conversation as you possibly can. Especially if you?re out at an event, you?re not going to remember every detail of each conversation. Writing down your next step is crucial, although not quite as important as actually completing your follow up./p
h3Actually Follow Up/h3
pNetworking events, conferences and even face-to-face meetings can be exhausting. You can?t assume that you?ll always be able to go straight home and send out your follow-up emails immediately. That makes it necessary to put a follow up process in place ? a standard workflow that you can follow every time you know you need to follow up with someone./p
pstrongKeep contact information in a standard place:/strong When you bring home business cards and notes, they should always wind up in the same spot, so that you can make sure that they all make it into whatever contact management system you use. /p
pThat could mean putting them in a pile on your desk, scanning them to a specific folder or something else, provided you?ll be able to easily find the information again. If you can, send your follow up whenever you add those individuals to your address book in the first place./p
pstrongAdd the specifics to your task list:/strong If you keep any sort of task list, adding your follow up tasks to it makes sense, particularly if you?ll need to pull anything together before you send out that next email. /p
pstrongHave a clear plan for dealing with business cards after they?ve been digitized:/strong I do know some business owners who keep every card that makes it into their hands. If you?re networking regularly, you could wind up with quite a pile, however. It makes more sense to have a system that allows you to double check that you?ve gotten all the details and then you can dispose of the actual paper. There are plenty of scanning services that will actually handle such tasks for you, if you find it too time-consuming./p
h3Keep On Networking/h3
pYou?re probably going to start bumping up against your own comfort zone pretty quickly if you don?t do a lot of networking already. Take things slow as you get used to the process of going up to strangers and introducing yourself. /p
pBut you do need to keep testing those boundaries. The more comfortable you can become in networking situations, the better you?ll be able to connect with new people ? you?ll come off as confident and someone great to work with. So make a point of trying new things and pushing a little harder on a regular basis. It will pay off for your freelance business in the long run./pdiv class="feedflare"
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/divimg src="http://feeds.feedburner.com/~r/FreelanceSwitch/~4/hv41-m_Cl_c" height="1" width="1"/

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Create Web and Mobile Forms with 123ContactForm (Review)

If you have ever tried to make your own web or mobile forms you know that it can be very frustrating, they can be difficult to create and maintenance is often a pain. This is where 123ContactForm enters the picture, the simple online form builder: User Friendliness: If you are using 123ContactForm for the first [...]

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Recent Inspiration on Dribbble

pI was recently invited to join Dribbble and am proud to be a member of such a great community. Here are some of my recent "likes" from the website./ppThe post a
href="http://interactiveblend.com/blog/creative/recent-inspiration-on-dribbble/"Recent Inspiration on Dribbble/a appeared first on a
href="http://interactiveblend.com/blog"The Interactive Wall/a./pdiv class="feedflare"
a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=DT0h7b2CSB8:1fOXqj8T8qw:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=DT0h7b2CSB8:1fOXqj8T8qw:V_sGLiPBpWU"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?i=DT0h7b2CSB8:1fOXqj8T8qw:V_sGLiPBpWU" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=DT0h7b2CSB8:1fOXqj8T8qw:qj6IDK7rITs"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=qj6IDK7rITs" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=DT0h7b2CSB8:1fOXqj8T8qw:gIN9vFwOqvQ"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?i=DT0h7b2CSB8:1fOXqj8T8qw:gIN9vFwOqvQ" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=DT0h7b2CSB8:1fOXqj8T8qw:7Q72WNTAKBA"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=7Q72WNTAKBA" border="0"/img/a
/divimg src="http://feeds.feedburner.com/~r/TheInteractiveWall/~4/DT0h7b2CSB8" height="1" width="1"/

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Bring Your Own Device (BYOD) in the World of E-Business

As the owner and operator of an e-Business, staying on top of the latest trends and business models is of the upmost importance if you want to be seen as both competitive in your niche as well as desirable by employees and future staff members. The BYOD or ?bring your own device? philosophy is one of these trends that is quickly sweeping through corporations and enterprises across the globe. An e-Business by nature has no tangible ?storefront?. In a more customary environment, things like client records, financial reports and inventory data is all housed in one place, generally on a … Continue reading → Visit InstantShift

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7 Best deviantART Alternatives for Web Designers to Showcase their Skills

There can be many reasons to stick to deviantART (dA) — the biggest art community and a basic step for a design newcomer. At the same time none of these reasons should prevent you from participating in other professional networks and showcasing your skills. Founded twelve years ago, today deviantART has the widest art-loving audience. [...]

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5 Unique Websites to Get Inspired

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Monday, December 17, 2012

The iconography of Vic Bell

In the midst of company redesign for Brian Hoff Design (yes, you read that right and 3 years of wanting to get around to this) and decided to go ahead with some custom icon work by the talented Vic Bell to represent the ‘We crafted the…’ section of the site. Super excited to be working [...]

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11 Ways to Influence People Online and Make Them Take Action

Influence can be defined as�the�power exerted over the minds and behavior of others. A power that can�affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing�them. What makes them tick? What do they care about?�We need�some leverage to work with when�we’re trying [...]

11 Ways to Influence People Online and Make Them Take Action

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How to Use Any Font on the Web

pAs a designer, typography is a very important aspect to my work. Now as far as print design, implementing any form of type isn't a problem, but when it comes to the web then there's only a certain amount of fonts you can use, right? WRONG./ppThe post a
href="http://interactiveblend.com/blog/online/how-to-use-any-font-on-the-web/"How to Use Any Font on the Web/a appeared first on a
href="http://interactiveblend.com/blog"The Interactive Wall/a./pdiv class="feedflare"
a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=c5Dy5qfIVhA:a5sKADNkUEM:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=c5Dy5qfIVhA:a5sKADNkUEM:V_sGLiPBpWU"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?i=c5Dy5qfIVhA:a5sKADNkUEM:V_sGLiPBpWU" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=c5Dy5qfIVhA:a5sKADNkUEM:qj6IDK7rITs"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=qj6IDK7rITs" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=c5Dy5qfIVhA:a5sKADNkUEM:gIN9vFwOqvQ"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?i=c5Dy5qfIVhA:a5sKADNkUEM:gIN9vFwOqvQ" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=c5Dy5qfIVhA:a5sKADNkUEM:7Q72WNTAKBA"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=7Q72WNTAKBA" border="0"/img/a
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Networking and Finding Clients on Facebook

pa href='http://rss.buysellads.com/click.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=35779c=740775323' target='_blank'
img src='http://rss.buysellads.com/img.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=35779c=740775323' border='0' alt='' //a/pbr /pimg src="http://freelanceswitch.s3.amazonaws.com/previewimages/2012/Networking-and-Finding-Clients-on-Facebook.png" width="200" height="200" alt="Networking and Finding Clients on Facebook" class="imageborder alignright"/p
pYou#8217;re offering a service that#8217;s in demand. You know who your potential clients are. You#8217;re a href="http://freelanceswitch.com/freelance-marketing/facebook-fans-growth"engaging on Facebook/a as I outlined in my previous post./p
pIf you#8217;re doing all these, your Facebook fanbase will grow. But what next?/p
pMarketing consultant C. J. Hayden refers to marketing as a pipeline. Once a client is in your pipeline, you follow up with them, make a presentation of your services, and (hopefully) close the sale. But before you can do any of that you must fill your pipeline with prospects. You do this through your sales funnel. /p
pYour Facebook Page is an online hub for collecting contacts to pour into your sales funnel. It#8217;s a good place to make first contact before pulling prospects deeper into your pipeline./p
pIn this post, I outline some advanced strategies you can use to fill your pipeline on Facebook. These include strategies to:/p
ul
listrongBoost engagement directly on your Facebook Page/strong, in a way that helps you cultivate qualified leads, and move prospects towards becoming clients./li
listrongUse your Facebook Page as a networking and outreach tool/strong. With this strategy, you#8217;re not simply expecting clients to come to you. You#8217;re going to them./li
/ul
pspan id="more-35779"/span/p
pFacebook Pages are an ideal online networking tool. That#8217;s because Facebook is about casual interaction and conversation. As your fans and prospects interact with your Page, they come to know, like and trust you. This helps them feel confident that you#8217;ll be a good person to work with. Because of this, Facebook, as a long-term strategy, is a much more powerful tool than cold calling or emailing for building a list of prospects and finding your ideal clients. As lawyer Michele R.J. Allinotte a href="http://www.americanbar.org/publications/law_practice_magazine/2012/january_february/finding-friends-and-clients-on-facebook.html"explains/a:/p
blockquotepI find that clients who follow me on Facebook feel they already know me, so it is much easier to make a connection with them at the initial phone call or meeting compared to someone who cold calls me out of the phone book./p/blockquote
h3Boosting Engagement on Your Facebook Page/h3
pPreviously on FreelanceSwitch, I showed how a href="http://freelanceswitch.com/freelance-marketing/facebook-fans-growth"regularly posting to your Facebook Page/a fosters engagement with your fans and helps to grow your fanbase./p
pRegularly posting to your Page is the foundation of any strategy of engagement on Facebook. If you fail to feed your Facebook Page with regular updates, it will wither and die #8211; like a neglected houseplant or Tamagotchi #8211; whatever else you#8217;re doing. On the flip side, feeding your Page with regular updates can be enough to grow your fanbase and find clients. However, there is more you can do to grow your fanbase and increase the chances of fans becoming clients./p
pHere are three advanced strategies you can use as-is, or adapt for your business:/p
h21. Facebook Contests/h2
pHold a contest on your Page and offer your services, or a related product, as the prize. This increases awareness of what you do, and boosts engagement with exactly the right people: those who need your services./p
pHow people enter the contest is up to you. The simplest contest is where anyone who likes your Page is entered./p
pYou can ask your fans to do more, however, especially if you#8217;re offering a valuable prize. You could use the contest to help you develop ideas for your business. For example, you could ask your fans to come up with ideas for a tagline for your business, or share which of your services they#8217;d be most likely to use, or explain the problems they have that they need the most help solving./p
pAlternatively, you can use a contest to get your fans to engage more with your Page. A freelance gardener could ask entrants to post a picture of their best garden plant; a programmer could ask fans to share their favorite computer or programming related joke; a writer could ask fans to share an inspiring quote about writing or creativity./p
blockquote class="pullquote pqRight"pSet aside an hour a week to hold a Facebook surgery. Either pledge to answer any questions related to your niche that are posted to your Facebook Page during that hour, or take a selection of the best questions./p/blockquote
pEven choosing the winner can be a way of finding new fans for your Page. Do this by awarding first prize to the entry with the most #8220;Likes#8221;. Many entrants will ask their family and friends to vote for their entry, and some of these voters will become new fans of your Page./p
h22. Facebook Surgeries/h2
pSet aside an hour a week to hold a Facebook surgery. Either pledge to answer any questions related to your niche that are posted to your Facebook Page during that hour, or take a selection of the best questions./p
pIf you hold a weekly surgery, it#8217;s a good idea to decide in advance how much you#8217;re willing to share. You don#8217;t want to lose potential clients because you#8217;ve given away your best knowledge for free. On the other hand, don#8217;t keep everything back. The whole point of holding a surgery is to help your clients see that your advice works for them./p
pA bonus of holding a surgery is that it gives you insight into the biggest problems and pain points of potential clients. When you know these, you can adapt your services accordingly to put yourself in higher demand./p
h23. Time Limited Facebook Coupons/h2
pstrong /strongA strategy that works well for freelancers with a large roster of clients #8211; such as hair dressers, fitness trainers, life coaches, janitors, or landscape gardeners #8211; is to offer a time-limited discount coupon or code from their Facebook Page. This encourages fans to become first-time buyers, or if they#8217;ve bought from you before, it encourages them to book your services again soon./p
pCoupons can also be used to manage your workflow. For example, if Wednesdays are always quiet for your business, you could offer a coupon that can only be redeemed on Wednesdays./p
pFeaturing special offers regularly on your Page, whether it#8217;s once a week, once a month or once a quarter, is a way of encouraging fans to frequently check-in to see your latest updates./p
pNow, let#8217;s look at some ways you can use your Facebook Page to reach out to potential clients./p
h3Using Your Facebook Page as an Outreach Tool/h3
pOne of the arguments for using a href="http://freelanceswitch.com/freelance-marketing/facebook-groups-pages-profiles/"Profiles over Pages/a for promoting your freelance business is that Profiles are better for networking. While it#8217;s true that Profiles are a good networking tool #8211; particularly for sending one-to-one messages #8211; Pages can also be used powerfully for public networking./p
pThe aim of networking is to get your name out there and known among potential clients. When people know you, they trust you. So when they think #8220;who should I hire to do this job?#8221;, you#8217;ll be one of the people who springs to mind. As such, this networking strategy is about using Facebook to get your name and business known and trusted among potential clients. I#8217;ve used variations of this strategy to find a good proportion of my clients./p
pThe strategy works best if it#8217;s targeted. Begin by creating a hit list of potential clients and influencers in your niche. I suggest limiting your list to ten people to start with. If you#8217;re unsure who to put on your list, do some research. Though it#8217;s Twitter-based, a href="http://listorious.com/"Listorious/a is an excellent search tool for finding influencers in a particular niche, many of whom will be on Facebook as well. Similarly, a href="http://www.twellow.com/"Twellow/a provides a Yellow Pages style directory of Twitter users./p
pIdeally, you want to choose Facebook Pages that are managed by the person who will hire you. As such, this strategy works best if your prospects are small businesses, social media marketing managers, or high profile individuals with a Facebook Page./p
pOnce you#8217;ve created your hit list:/p
ul
liLog-in to your Facebook Page and Like the Facebook Page of everyone on your hit list./li
liLeave valuable comments on the Page of every person in your hit list once or twice a week. These should contribute to the discussion, and should never be self promotional./li
liShare status updates from their Pages on your Page that are relevant to your audience./li
liPost updates to your Page in which you tag the Page of people on your hit list. For example, share a quote they#8217;ve said, or use one of their success stories as a small case study. To tag someone, type #8220;@#8221; followed by their Page name./li
liPosting and tagging photos is even more powerful. For example, you could post the cover of a book written by someone on your hit list, tag it with their name, and explain in the photo caption how the book inspired you. If you#8217;ve met someone on your hit list in person, post a photo of you together, tag it, and explain in the caption why you appreciated meeting them./li
liShow up outside Facebook. Follow your hit list on Twitter. Retweet and reply to their tweets. Comment on their blog. Connect on LinkedIn. Subscribe to their email list./li
liOnce you get to know them, drop them an email to say hello. Ask a question, or share something valuable such as an article you know they#8217;ll enjoy./li
/ul
pAs with all networking, the key is not to overpower your hit list with your constant presence. You#8217;ll scare them away if you do that. Rather, show up regularly in places where they#8217;ll be pleased to see you, because they know you#8217;re a helpful, positive person who appreciates their work./p
pNetworking, even online, can be scary. But when you start #8211; and begin to see the results #8211; you#8217;ll be glad you moved past your fear. Not everyone you meet will become a client, but many will become friends and supporters. Now, take the plunge and start swimming!/p
pstrongHow do you use Facebook to network with prospect and clients?/strong Share your top tips in the comments./pdiv class="feedflare"
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15 Awesome and Useful Facebook Store Themes

In the recent times social networking sites have evolved as one of the key vehicles that can boost the sales figure of the ecommerce website if the webmaster utilizes it in the right manner. Amongst the most preferred social networking sites Facebook ranks first by attracting as many as one billion active consumers from all over the world, therefore opening up an ideal opportunity for the online shopping site owners to reach out to prospective clients from all over the

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Writing Email Copy That Turns Into Sales

pa href='http://rss.buysellads.com/click.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=1546c=32312852' target='_blank'
img src='http://rss.buysellads.com/img.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=1546c=32312852' border='0' alt='' //a/pbr /pimg src="http://freelanceswitch.com/wp-content/uploads/2008/12/direct_sales.jpg" alt="Sales" class="imageborder alignright" //p
pFor many of us heavily invested in eCommerce, the an economic recession has one positive spin: it bolsters and quickens our culture?s direction online. We are increasingly moving to the Web not just for product research, but actual browsing and buying. This year, more shoppers are comfortably online for all the reasons we expect: 24/7 access, no lines, gas prices, convenience./p
pIn terms of marketing, online sales success is also thanks to well-crafted offers and promotions like free shipping and discounts that quickly expire. These are delivered through the simple, workaday effort of links in emails. Despite issues with spam, email is still a hardworking champion for sales and currently the ultimate marketing delivery vehicle for an online audience./p
pspan id="more-1546"/span/p
pIt follows that many marketers are in search of the magic-bullet email. Here are some simple, tested writing methods to help judge and enhance your email campaigns. These ideas offer a handful of successful approaches and considerations, depending on your audience, experience and needs./p
h3Concentrate on the basics of email delivery to increase sales/h3
pFirst, it?s important to understand the vehicle, the medium, in which we are sending out our message. This is so basic, but many marketers and copywriters take this obvious step for granted. Often the marketing vehicle is established based on opportunity, but it might not be the right delivery mechanism for your audience and needs. We?ll assume we know email is the best direction for our offer and our online, Web savvy, surfing audience. Now let?s consider all the elements for a writer that make up email delivery./p
pstrongFrom line:/strong when receiving email, this is the first place most people look. If it?s a trusted source, from a friend, from a recognized name, from a site often visited, the chances of opening the email increase exponentially. This is why transactional emails?like to finalize a sale, to open a receipt, or to become a member of a site?have the highest open rates from businesses. In theory, your from line should remain consistent throughout your emails to engender trust and a modicum of brand awareness./p
pstrongSubject line:/strong Here we have about 50 character spaces that can make or break all your efforts. It?s a topic that requires its own chapter in the book of building better emails. To encourage readers to open your email, the subject line needs to be straightforward; and, to convert opens to click-throughs, the subject line must be truly representative of the content./p
pI like the axiom ?tell don?t sell? for subject lines. Selling reads like spam. Try to be as simple and direct as possible. For a newsletter, a subject line like ?Our Dec. Newsletter? actually tests quite well. The assumption here is that the reader subscribed for updates and wants your email. If possible, make your subject line relate to the reason someone joined your list. Was it to receive news or discounts?/p
pIf you can personalize and segment your list, it?s often helpful to inject this into the subject line, along with a sense of urgency. Deadlines and real breaking news work wonderfully. ?Discounts for Jeff until Dec. 31st? promises results. But this also assumes you understand something about the relationship between frequency, relevancy, and audience. Together, these elements work to define your success./p
pstrongSpam keywords:/strong Every marketing delivery vehicle comes with challenges to overcome and with email it?s spam. As copywriters, we need to ensure we avoid spam filters by avoiding spam keywords. This is essentially a discussion of too many capitalized words like FREE repeated numerous times, followed by too many exclamation marks. If you write the way a sideshow barker yells to passerby on a summer beach boardwalk, you?ll need to tone it down. Otherwise you should be safe. Luckily, any decent email software system nowadays offers automated spam keyword checks prior to sending out a campaign./p
pstrongEmail writing style:/strong This whole article informs your writing. But it?s also important to consider the general writing style in terms of this vehicle. According to most tests, people like writing about the length of their attention span; that is: short. Readers don?t generally look to the screen for lengthy prose. Keep your emails short and to the point. Brevity works, with headlines, sub-headlines, call-outs and bullet points that break up text for quick scanning. Try for simple, plain-sounding language sprinkled with action verbs./p
h3Improved creative briefs lead to successful campaigns/h3
pWhen starting a writing project I always begin with a creative brief. Every ad agency has their version of the creative brief at the beginning of the process. The information needed is always similar. These are the essentials needed before creative development can commence?audience, intention, message, delivery? They are so basic. Then why are some of these ad aspects often ignored or misunderstood? Let?s take a closer look at some of the elements from a creative brief you?ll need to write email copy that turns into sales./p
h4Audience/h4
p?The people who will receive my email? is not a definition of audience for a copywriter. In the case of email, you should be extraordinarily specific since segmenting a list with different offers is a simple matter of automation. Elements might include gender, age, nationality, family, location, likes and dislikes, purchase history, etc. span class="pullquote"Understanding the audience is one the building blocks and keys to all successful campaigns./span/p
pI believe it?s an imperative to fully envision the audience receiving the email. Who are they? Where are they? What are the circumstances? When did they open the email? What email client do they use? Are they at home or at work? Are their kids in the background screaming? Or are those voices just college roommates? How is this offer going to get this person to react?/p
h4Intention/h4
pWhat is the single clear intention of this email? I find it extraordinarily helpful to define the single clear intention, especially for larger organizations with a bureaucratic system of approvals. I want a singular purpose. In this case, what is the reason we are sending this email? ?To make a sale? is too quick of an answer, unless your audience can finalize the sale in the email. Instead, the job of the email is to encourage people to click. Now what is the reason they will click? We want only one reason for an effective sales email./p
pA single clear intention for email might look like: ?extol the virtues of our peanut butter as an organic product?. Be sure not to reduce the value of your product or service by suggesting people will click because of the offer ? such as discount price point or free shipping. Equipped with this information, we can focus our writing and messaging. Often, any product information outside of the single clear intention I like strike from the email./p
h4Offer/h4
pWhat is the tie-in and reason to purchase? Now that you have my attention with creative connected to the single clear intention, I need that extra nudge to encourage an immediate sale, especially for purchases that are based on emotional and impulse buying. This is the discount, the giveaway, the mega-sale, the deadline, the sense of urgency, the reason I will take action now./p
h4Messaging/h4
pOften in broad-based campaigns the messaging has already been developed with a tagline and headline for the Web site, the print ads, or other marketing collateral. Often it may be tied into the product?s brand positioning or the unique selling propositions. Given our single clear intention, what are the words and ways that we use to define and describe our products or services? I?ve found for many small business owners, they have detailed knowledge of the messaging but it must be coerced from their anecdotes and experience. This is great area for writing exercises and exploration./p
h4Call-to-action/h4
pThis is basic and paramount for marketing: Ask for the sale. Click here. Call today. What are you asking your reader to do? What would it say in the vision of the horribly designed orange starburst at the top of the page? This is easy in email?usually we want more visits to our landing page. But I?ve seen this discussion lead to restructuring of an organization?s entire CRM system. How can a potential customer connect? Do you provide enough information?/p
h4Voice/h4
pThe voice is an important element that must be defined before the writing begins. Usually voice has been established long ago based on the brand positioning and the audience. Voice defines the mood of the words as well as the layout and artwork. Is this ?polite, professional, intelligent? or how about ?witty and youthful??/p
pVoice for me often leads to a discussion of ad versus direct mail copywriting. Perhaps you?re struggling to extend your brand awareness and to make offers that read more like poetry. Or maybe you don?t care so much about winning creative accolades, but improved metrics and sales would be a welcome holiday bonus. Knowing this is extraordinarily helpful for the copywriter to define voice. /p
h3Engage, educate and empower your readers/h3
pThere are many ad agencies that sell their services based on methodologies. This seems to attract large bureaucratic companies. One such approach that I learned was based on these three Es. You can examine your creative execution to determine if the email copywriting is working./p
pDoes the copy engage audiences? This is the job of the subject line first, then the headline and the connection to artwork. Will it attract my eye given all the other offers and emails in my inbox? Does the copy educate?providing relevant information that this audience wants? And does it empower, with call to actions and links that lead audiences to the next step?/p
pCrafting effective language takes time, energy, thought, experience, testing, editing and rewriting. This bears repeating, as many people I know go out of their way to express the fact that they are not writers. They maintain a fallacy that an effective writer pumps out nearly perfect copy in minutes./p
pFor overall email success, please keep in mind that here we?re only covering writing aspects of your email campaign. There are many other elements to consider and connect, such as design, deliverability, HTML versus text, CAN SPAM laws, list procurement, timing, frequency? Ultimately, defining #8220;effective#8221; campaigns will be informed by your needs and determined through testing. But practicing and considering some of these ideas have helped numerous companies dramatically improve their odds. I hope you find the same success./p
pemEditorial Note: A few times a month we revisit some of our reader?s favorite posts from throughout the history of FreelanceSwitch. This article was first published in December 24th of 2008, yet is just as relevant and full of useful information today./em/p
pPhoto by a href="http://www.flickr.com/photos/tommygunnphotography/" title=""Thomas Beck Photo/a./pdiv class="feedflare"
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How To Design a Textured Business Card in Photoshop

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While you can actually pay business card printer to use special textured paper, for your...br/
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lia href="http://www.plataformaong.org/upload/24/87/anuario_tercer_sector_2010_1_.pdf"Anuario del Tercer Sector de Accioacute;n Social en Espantilde;a/a/li
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Sunday, December 16, 2012

4 Reasons You Should Add Photos or Illustrations to Every Blog Post

4 Reasons You Should Add Photos or Illustrations to Every Blog Post is a post from: Tutorial Blog

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Maps that Bring Difference to Your Website

Everybody knows that when designing a website it is important to think about the users, in order to be able to provide them a great experience. At the same time, what web designers have in mind is developing something complete, accurate and easy to use, so that the audience will remain loyal and hopefully increase. Anyway, since it is very trendy these days to let the others know about your location, then it goes without saying that including an interactive

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Rebound and Win a Dribbble Invite

pAfter about a month of being very active in the Dribbble community, I received my first invite. I think the best way to give away that invite is to see who will be the best fit for the community. In other words, can you Dribbble?/ppThe post a
href="http://interactiveblend.com/blog/creative/rebound-and-win-a-dribbble-invite/"Rebound and Win a Dribbble Invite/a appeared first on a
href="http://interactiveblend.com/blog"The Interactive Wall/a./pdiv class="feedflare"
a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=n9WrN9qm0YQ:oXFl1My_Qs8:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=n9WrN9qm0YQ:oXFl1My_Qs8:V_sGLiPBpWU"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?i=n9WrN9qm0YQ:oXFl1My_Qs8:V_sGLiPBpWU" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=n9WrN9qm0YQ:oXFl1My_Qs8:qj6IDK7rITs"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=qj6IDK7rITs" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=n9WrN9qm0YQ:oXFl1My_Qs8:gIN9vFwOqvQ"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?i=n9WrN9qm0YQ:oXFl1My_Qs8:gIN9vFwOqvQ" border="0"/img/a a href="http://feeds.feedburner.com/~ff/TheInteractiveWall?a=n9WrN9qm0YQ:oXFl1My_Qs8:7Q72WNTAKBA"img src="http://feeds.feedburner.com/~ff/TheInteractiveWall?d=7Q72WNTAKBA" border="0"/img/a
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Deols

Site5 - Web Hosting for Web Designers

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Is Your Website Ready for Pinterest?

How do you get your website ready for Pinterest? Follow these steps to make your site easy to pin and encourage Pinterest user to promote your content.

Is Your Website Ready for Pinterest? is a post from: Tutorial Blog

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Daily Deals for Web Designers and Developers

?Mighty deals? is a premier ecommerce site that was established with the aim of helping the professional designers. Online shopping has become really popular in the recent times because of the money-spinning offers that are available on this virtual store as well as for the convenience factor. On the internet you are going to come across ecommerce site for almost every essential product but the tools required by the designers. So the makers of the Webdesigners Depot launched Mightydeals.com with

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Free WordPress Plugins and Add-ons to Promote Your Blog On Autopilot

There are WordPress addons available for just about any function ? including automatic promotion of your blog posts! This article is specifically aimed at folks who are new to blog promotion or want to start their first website marketing campaign but aren’t sure where to begin. The great thing is, these plugins are so simple [...]

Free WordPress Plugins and Add-ons to Promote Your Blog On Autopilot is a post from: Tutorial Blog

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5 Types of Social Followers Your Business Needs [Infographic]

With millions and millions of people on social media, identifying the the ones who can really benefit your business may seem daunting.�But the cool chaps at Vocus identified five key types of social followers your business needs: early adopters, social sharers, born followers, popular powerhouses, and (believe it or not) basement-dwelling haters all have a [...]

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Saturday, December 15, 2012

5 Types of Social Followers Your Business Needs [Infographic]

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Why is you want weight loss supplements?

Taking in alcohol slows down the human body's pure fat reduction processes due to the way liquor has effects on the lean meats.

read morebr/
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Check out the rest of the post at tutzor.comdiv class="feedflare"
a href="http://feeds.feedburner.com/~ff/tutzor?a=0snhC-cYcV4:pMGWhjwGVNY:yIl2AUoC8zA"img src="http://feeds.feedburner.com/~ff/tutzor?d=yIl2AUoC8zA" border="0"/img/a a href="http://feeds.feedburner.com/~ff/tutzor?a=0snhC-cYcV4:pMGWhjwGVNY:F7zBnMyn0Lo"img src="http://feeds.feedburner.com/~ff/tutzor?i=0snhC-cYcV4:pMGWhjwGVNY:F7zBnMyn0Lo" border="0"/img/a a href="http://feeds.feedburner.com/~ff/tutzor?a=0snhC-cYcV4:pMGWhjwGVNY:V_sGLiPBpWU"img src="http://feeds.feedburner.com/~ff/tutzor?i=0snhC-cYcV4:pMGWhjwGVNY:V_sGLiPBpWU" border="0"/img/a a href="http://feeds.feedburner.com/~ff/tutzor?a=0snhC-cYcV4:pMGWhjwGVNY:qj6IDK7rITs"img src="http://feeds.feedburner.com/~ff/tutzor?d=qj6IDK7rITs" border="0"/img/a
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Networking: Have You Come Full Circle?

pa href='http://rss.buysellads.com/click.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=34570c=579813916' target='_blank'
img src='http://rss.buysellads.com/img.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=34570c=579813916' border='0' alt='' //a/pbr /pimg src="http://freelanceswitch.s3.amazonaws.com/previewimages/2012/Networking-Have-You-Come-Full-Circle.png" width="200" height="200" alt="Networking: Have You Come Full Circle?" class="imageborder alignright"/p
pYears ago, the idea of networking brought to mind stuffy business suits, too many cocktails, lots of artificial smiles and polite nodding. Then came the internet, allowing people to network from safety, tucked away behind their keyboard. With a sigh of relief, networkers gained newfound confidence and began mingling with almost anyone. The pressure to get out and attend face-to-face events diminished./p
pBut there?s still something to be said for personal connections, and today, successful entrepreneurs are realizing that good, old fashioned meetings are still an important part of the recipe./p
pIf you?ve spent years cultivating a strong presence on social media, don?t panic ? social networking is, and will continue to be, an important part of your overall marketing campaign. But if it?s been a while since you?ve gone out and actively met with your prospects, it might be time to see what?s out there.span id="more-34570"/span/p
h3Where do I go?/h3
pFinding a networking group you are comfortable with is key to success. If you?re a one-woman operation based in the suburbs, heading into the city to attend a crowded, high profile event might not give you the confidence boost that good networking requires. To find an event that?s right for you:/p
ul
liAsk colleagues in your area if they belong to any groups./li
liRun a search for networking groups in your town and nearby towns./li
liLook for a local meeting of BNI International, your Chamber of Commerce, or the Rotary Club./li
liCheck with your library, which often hosts job seekers groups, or knows of in-town organizations./li
/ul
h3Should I pay up front?/h3
pMost networking groups work on a yearly membership basis, and annual fees can range from $50 to $500.� Before you start writing checks, ask if you can attend an initial meeting without paying the fee; most groups are happy to let you sample the waters. Or, look for pay-as-you-go organizations, in which you pay at the door for each event you go to./p
pOnce you?ve found a group you like, go ahead and pay the membership fee. It?s tax deductible, probably includes some marketing perks, and may help keep you motivated to get to periodic meetings./p
h3Do I need a stuffy suit?/h3
pEach group has it?s own character; some keep up a business front, others like to be more casual. With much of the working world adopting business casual dress, it?s likely that your networking group will lean toward casual./p
pIf you?re worried about what to wear:/p
ul
liTake a clue from the time of day the meeting is held: a 5PM event will attract people dressed from work; a weekend event is more likely to be casual./li
liGo middle road: Leave your faded jeans at home, but don?t pull out a suit./li
liAsk: If there?s a contact name, go ahead and ask what typical dress is./li
/ul
h3What else do I need?/h3
pBring a big stack of business cards; most people won?t remember your business name, and jotting it on the back of a napkin doesn?t portray you as a prepared businessperson. Also, give some thought ahead of time as to how you?ll introduce yourself and describe your business; it?s almost certain someone will ask, so have your a title="Is Your Elevator Pitch Ready?" href="http://freelanceswitch.com/freelance-marketing/is-your-elevator-pitch-ready/"elevator pitch/a ready to go./p
h3Okay, I?ll go; what do I do when I get there?/h3
pIf it?s been ages ? or maybe never ? since you?ve attended a networking event, it can seem daunting. But the good news is that other people are there to network, too. That means that initially, you can let them do the talking, while you observe and get your bearings. Listen while people introduce themselves to you, and take tips from them. When it?s your turn, say as much, or as little, as you feel comfortable with./p
pIf you?re fortunate enough not to be bothered by nerves, go ahead and approach different people at the event. Give out your card, talk about your business, and chat about the weather or sports./p
pAfter the allotted time for mingling and refreshments, there may be a formal meeting or speaker, so you can settle in to learn something new about your business./p
pEntrepreneurs today are lucky; attending live networking events isn?t the only way to spread your word. But keeping up with some form of face-to-face client seeking has many benefits. People are more likely to hire someone that they?ve met and liked. Going out to meetings can break up the isolation that tends to accompany freelancing. And hearing from others in the business, and listening to yourself talk about your own successful business, is sure to send you home rejuvenated and inspired./p
pSo, have you come full circle when it comes to networking?/pdiv class="feedflare"
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