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Friday, August 31, 2012
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How Can a Marketer Take Advantage of Facebook?s New Send Dialog?
Back in April, Facebook rolled out the Send button, a function that provided a simple and direct way for users to privately share content through the platform.
How Can a Marketer Take Advantage of Facebook?s New Send Dialog? is a post from: Tutorial Blog
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Why is you want weight loss supplements?
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How to Give a Killer Concept Presentation
img src='http://rss.buysellads.com/img.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=31170c=1285986497' border='0' alt='' //a/pbr /pimg src="http://freelanceswitch.s3.amazonaws.com/articles/2012/article-How-to-Do-a-Killer-Concept-Presentation/presentation-small.jpg" width="360" height="220" alt="Design Concept Presentation" class="alignright"/p
pIn the course of your freelance business you may be asked to do a concept a href="http://freelanceswitch.com/industry-tips/improving-presentation-skills/"presentation/a for your more complex projects. A concept presentation is a pre-development or planning phase where you show your client a prototype or draft of what you#8217;re going to deliver. /p
pIf you#8217;re a freelance web designer, a design concept presentation is often referred to as a #8220;mockup.#8221; If you#8217;re a freelance writer, it#8217;s often two or three pages of copy and layout work, or an annotated outline of a planned article or report./p
pA concept presentation is where you present your development work and decide a particular direction before launching into full-work mode. There are three distinct stages of a concept presentation and you can excel in each of them.br /
span id="more-31170"/span/p
h31. Choice: Offer your client several choices (but indicate and sell your preferred option)./h3
pSometimes clients don#8217;t know what they want and are asking you to give them creative direction. #8220;Show us what you can do,#8221; you might hear. Or, #8220;Let#8217;s see your ideas in action.#8221;/p
pIf that#8217;s the case, try developing three different concepts or ideas. Three may seem like an arbitrary number, but clients I#8217;ve worked with seem to appreciate this number: it#8217;s not too many options to be confusing or too few to make it seem like you#8217;re a one-trick pony. /p
pIn general, it#8217;s good to give clients enough options because tastes and preferences can be hard to predict. There are also numerous ways to complete a job for a particular set of specifications, whether it#8217;s a logo design, newsletter, or marketing campaign. If you give clients a chance to choose what they want, you#8217;ll make the process more fulfilling for them and hopefully less frustrating for you./p
pOn the other hand, your client may be paying you to make the call, in which case they don#8217;t want to see an array of options#8211;just one solid pitch. The challenge with that is if they don#8217;t like what you present#8211;it#8217;s back to the drawing board for you, and this can drag out the planning process and waste time. In this scenario, I recommend working in iterations, checking with clients throughout the development stage to assess if you#8217;re going in the right direction. /p
h32. Pitch: Sell your preferred concept to the client in the context of their needs./h3
pWhen you showcase your work, especially if you#8217;re presenting several options in a design concept presentation, you#8217;re probably likely to get a reaction where your client will want to take some detail from one concept and combine it with another. Sometimes, this works well, especially if your client is very specific about what they want and don#8217;t want. For other clients, however, their preferences may be vague. (#8220;Oh, I#8217;m not sure why, but this color combination just doesn#8217;t work for me. It looks garish and boring at the same time?#8221;) /p
pThis type of conversation can quickly get messy. Turn the tables by taking control: start by championing the version you think best meets the client#8217;s needs. Show that shining example as if it were the best option for the client. If he or she is still unsure, come back with the alternatives./p
pemHow do you sell a concept?/em Never try to justify a project purely on your aesthetic and personal preferences. Justify a project in business terms. Your client#8217;s terms. For example, you might say: /p
blockquotepYou mentioned that you wanted a report that was engaging and story-focused. Keeping that in mind, I decided to use this strategy?[then explain what you did]. By starting with first-person accounts in the Introduction, we#8217;ve projected a human face onto this report, which is a key objective for your business presentation./p/blockquote
pEven the most creative work for clients should always respect the client#8217;s more practical objectives, even if they are mundane or unimaginative in your mind. This way, when responding to criticism, you can frame your counterarguments and justify a stylistic direction in terms of the client#8217;s business needs. This will allow for a more constructive conversation in contrast to just saying, #8220;Well, I think you#8217;re wrong#8230;#8221;/p
h33. Respond: Everyone#8217;s a critic #8211; how to respond to criticism./h3
pAlways listen to input and take note of all issues that your client raises. Challenge those comments that are just off-base or unjustified. a href="http://freelanceswitch.com/freelance-news/commentary-analysis/how-to-deal-with-criticism/"Don#8217;t be judgmental when responding to criticism/a, but respond by reframing the client#8217;s points in terms of his or her business objectives. /p
pYou can respond by saying something like: /p
blockquotepI see your point. However, if we try your idea, wouldn#8217;t that fall under the category of a more conventional report? From our discussions, what you had your mind set on was a more narrative approach. I think my strategy, while unconventional, achieves that goal, makes for a more engaging read, and sets you apart from other companies. Let#8217;s make your report stand out./p/blockquote
pAgree to minor changes, but stand firm against off-base client criticism and refuse (to a point) to change elements that dilute the effectiveness of a work. Remember, you#8217;re the expert#8211;that#8217;s why the client hired you./p
pemPhoto credit: a title="Attribution License" href="http://photodune.net/wiki/support/legal-terms/licensing-terms/"Some rights reserved/a by a href="http://graphicriver.net/item/presentation/2437596"Malchev/a/em./p
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Marketing Your Website Without Search Engines
Marketing Your Website Without Search Engines
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How to Choose the Colors for Your Website
You may not realize it, but the color scheme that you choose for your website is one of the most important decisions you will have to make. Color is important because it effects not only your mind, but your body as well. Studies have shown that the color red can stimulate your senses, and even [...]
How to Choose the Colors for Your Website is a post from: Tutorial Blog
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Thursday, August 30, 2012
How to Give a Killer Concept Presentation
img src='http://rss.buysellads.com/img.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=31170c=1954399841' border='0' alt='' //a/pbr /pimg src="http://freelanceswitch.s3.amazonaws.com/articles/2012/article-How-to-Do-a-Killer-Concept-Presentation/presentation-small.jpg" width="360" height="220" alt="Design Concept Presentation" class="alignright"/p
pIn the course of your freelance business you may be asked to do a concept a href="http://freelanceswitch.com/industry-tips/improving-presentation-skills/"presentation/a for your more complex projects. A concept presentation is a pre-development or planning phase where you show your client a prototype or draft of what you#8217;re going to deliver. /p
pIf you#8217;re a freelance web designer, a design concept presentation is often referred to as a #8220;mockup.#8221; If you#8217;re a freelance writer, it#8217;s often two or three pages of copy and layout work, or an annotated outline of a planned article or report./p
pA concept presentation is where you present your development work and decide a particular direction before launching into full-work mode. There are three distinct stages of a concept presentation and you can excel in each of them.br /
span id="more-31170"/span/p
h31. Choice: Offer your client several choices (but indicate and sell your preferred option)./h3
pSometimes clients don#8217;t know what they want and are asking you to give them creative direction. #8220;Show us what you can do,#8221; you might hear. Or, #8220;Let#8217;s see your ideas in action.#8221;/p
pIf that#8217;s the case, try developing three different concepts or ideas. Three may seem like an arbitrary number, but clients I#8217;ve worked with seem to appreciate this number: it#8217;s not too many options to be confusing or too few to make it seem like you#8217;re a one-trick pony. /p
pIn general, it#8217;s good to give clients enough options because tastes and preferences can be hard to predict. There are also numerous ways to complete a job for a particular set of specifications, whether it#8217;s a logo design, newsletter, or marketing campaign. If you give clients a chance to choose what they want, you#8217;ll make the process more fulfilling for them and hopefully less frustrating for you./p
pOn the other hand, your client may be paying you to make the call, in which case they don#8217;t want to see an array of options#8211;just one solid pitch. The challenge with that is if they don#8217;t like what you present#8211;it#8217;s back to the drawing board for you, and this can drag out the planning process and waste time. In this scenario, I recommend working in iterations, checking with clients throughout the development stage to assess if you#8217;re going in the right direction. /p
h32. Pitch: Sell your preferred concept to the client in the context of their needs./h3
pWhen you showcase your work, especially if you#8217;re presenting several options in a design concept presentation, you#8217;re probably likely to get a reaction where your client will want to take some detail from one concept and combine it with another. Sometimes, this works well, especially if your client is very specific about what they want and don#8217;t want. For other clients, however, their preferences may be vague. (#8220;Oh, I#8217;m not sure why, but this color combination just doesn#8217;t work for me. It looks garish and boring at the same time?#8221;) /p
pThis type of conversation can quickly get messy. Turn the tables by taking control: start by championing the version you think best meets the client#8217;s needs. Show that shining example as if it were the best option for the client. If he or she is still unsure, come back with the alternatives./p
pemHow do you sell a concept?/em Never try to justify a project purely on your aesthetic and personal preferences. Justify a project in business terms. Your client#8217;s terms. For example, you might say: /p
blockquotepYou mentioned that you wanted a report that was engaging and story-focused. Keeping that in mind, I decided to use this strategy?[then explain what you did]. By starting with first-person accounts in the Introduction, we#8217;ve projected a human face onto this report, which is a key objective for your business presentation./p/blockquote
pEven the most creative work for clients should always respect the client#8217;s more practical objectives, even if they are mundane or unimaginative in your mind. This way, when responding to criticism, you can frame your counterarguments and justify a stylistic direction in terms of the client#8217;s business needs. This will allow for a more constructive conversation in contrast to just saying, #8220;Well, I think you#8217;re wrong#8230;#8221;/p
h33. Respond: Everyone#8217;s a critic #8211; how to respond to criticism./h3
pAlways listen to input and take note of all issues that your client raises. Challenge those comments that are just off-base or unjustified. a href="http://freelanceswitch.com/freelance-news/commentary-analysis/how-to-deal-with-criticism/"Don#8217;t be judgmental when responding to criticism/a, but respond by reframing the client#8217;s points in terms of his or her business objectives. /p
pYou can respond by saying something like: /p
blockquotepI see your point. However, if we try your idea, wouldn#8217;t that fall under the category of a more conventional report? From our discussions, what you had your mind set on was a more narrative approach. I think my strategy, while unconventional, achieves that goal, makes for a more engaging read, and sets you apart from other companies. Let#8217;s make your report stand out./p/blockquote
pAgree to minor changes, but stand firm against off-base client criticism and refuse (to a point) to change elements that dilute the effectiveness of a work. Remember, you#8217;re the expert#8211;that#8217;s why the client hired you./p
pemPhoto credit: a title="Attribution License" href="http://photodune.net/wiki/support/legal-terms/licensing-terms/"Some rights reserved/a by a href="http://graphicriver.net/item/presentation/2437596"Malchev/a/em./p
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15 Beautiful Collage Style WebPages for Inspiration
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Twitter Marketing: Why You Don?t Need to Mass Follow Users
When combined with�the already [...]
Twitter Marketing: Why You Don’t Need to Mass Follow Users
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Lose Weight Fast With 5 Simple Weight Loss Tips
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Wednesday, August 29, 2012
Freelance Freedom 273: Vicious Cycle
img src='http://rss.buysellads.com/img.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=33040c=893500324' border='0' alt='' //a/pbr /pimg src="http://freelanceswitch.com/wp-content/uploads/2012/08/FF273_ViciousCycle.jpg" alt="" title="FF273_ViciousCycle" width="550" height="225" class="aligncenter size-full wp-image-33043" //p
pOnce a week, we feature a fantastic freelance-themed comic from the talented N.C. Winters. Why not also a href="http://freelanceswitch.com/category/freelance-freedom/"take a look at our comic archive/a?span id="more-33040"/span/p
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Design a cool 80's retro party poster - part 1
Regular Submission
If you have an 80's themed event, you need to promote it with an equally "80?s styled" poster....br/
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5 Places to Download Free and Cheap Images to Use on Your Blog
A little while back, we talked about the importance of using photos in every post when you’re blogging. Now that you’re convinced that images are an important part of each and every blog post, you might be wondering where you get photos and graphics for your posts. Of course, there are several places where you [...]
5 Places to Download Free and Cheap Images to Use on Your Blog is a post from: Tutorial Blog
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12 Important Questions to Ask as a Freelance Subcontractor
img src='http://rss.buysellads.com/img.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=31930c=560884229' border='0' alt='' //a/pbr /pimg src="http://freelanceswitch.s3.amazonaws.com/previewimages/2012/12-Important-Questions-to-Ask-as-a-Freelance-Subcontractor.png" width="200" height="200" alt="12 Freelance Subcontractor Questions" class="imageborder alignright"/p
pDo you wish you had more freelance gigs? One way to get more work in your pipeline is by collaborating with other freelancers and creative agencies that might hire you when they#8217;re overloaded./p
pNetworking to grow your rolodex of freelance contacts can help you line up subcontracting assignments./p
pI#8217;ve had several gigs that involved subcontracting #8212; I#8217;ve been a subcontracting writer for an agency that had a Fortune 500 client, I#8217;ve split big projects with other freelance writers, and I#8217;ve served as project contractor and paid subcontracting writers I hired. So I#8217;ve seen this setup from all sides./p
pSubcontracting work out allows you to take on bigger projects than you could otherwise tackle alone. For instance, I had a large government-agency writing project I once split with a writer because the tight deadline wouldn#8217;t allow a single writer to complete all the needed research and interviews./p
pIf I hadn#8217;t been able to find another qualified writer in my local market to share one recent freelance project, I would have had to pass on an assignment that netted me over $6,000. Hopefully that little example whets your appetite for the earning potential you can unlock by collaborating with other freelancers./p
pNow that I have your attention, let me say not all subcontracting arrangements are created equal. You will fare better if you ask some key questions before you sign on, either to be a subcontractor or to subcontract some of your own work out to other freelancers.span id="more-31930"/span/p
h3strong1. Same type of freelancer or different type?/strong/h3
pThere are two approaches to finding possible subcontracting partners. One is to find freelancers who do your same type of work #8212; say, freelance writing if you#8217;re a freelance writer. The other is to find freelancers in complementary niches #8212; a Web designer or photographer if you#8217;re a writer, for instance./p
pI#8217;d advocate building up your knowledge of freelancers both in your own specialty and in others, as they both offer opportunity. Another writer might send me a client project they don#8217;t have time to complete on their own, while a designer might rope me in on a project that needs writing./p
h3strong2. Have I seen their portfolio?/strong/h3
pIt#8217;s easy to get excited when you meet another freelancer at a networking event and you hit it off. But don#8217;t hitch your wagon to their star before you review their work./p
pRemember, this is someone you#8217;ll be recommending and possibly working with on projects. Is their portfolio stellar? Do you feel comfortable talking them up to your clients? You should be enthusiastic about their product for this relationship to work well. Likewise, you should sense equal enthusiasm from the other freelancer about your work./p
h3strong3. What is their niche?/strong/h3
pWhen you look for possible collaborators for subcontracting, you want as close a fit to your own freelance comfort zone as possible. For instance, I#8217;m a business writer, and I#8217;ve taken the time to get to know many of the other successful business writers in my town. That#8217;s allowed me to build goodwill by referring gigs to them I don#8217;t want, laying the groundwork for them to return the favor or bring me in with them if they get a big project./p
pIf you meet a designer and their specialty is annual reports, but you only write articles, there likely isn#8217;t going to be any synergy you can create together. There won#8217;t be a project that suits you both. So choose carefully and network with freelancers who have a similar clientele to your own./p
h3strong4. Do I like them personally?/strong/h3
pNo matter how impressive another freelancer#8217;s portfolio is, if you find them a pompous jerk, a goof-off, or a control freak, you#8217;re probably better off passing on the chance to collaborate with them./p
pSpend a little time with them #8212; take a Skype call, meet for lunch #8212; so that you get a sense of their personality and whether they#8217;d be pleasant to report to as a subcontractor (or to oversee as a boss)./p
h3strong5. Do I trust them? /strong/h3
pIf you are going to hire or be hired by another freelancer, you should feel confident that they are reliable. You don#8217;t want to sub out work to someone who will be late or turn in sloppy work. By the same token, if you are recommending another freelancer, it will hit your reputation if they don#8217;t work out./p
h3strong6. How will we structure this relationship?/strong/h3
pThere are two basic options here:/p
ul
liOne of you will be the contractor on the project and pay the other as a subcontractor./li
liYou will both be paid directly and separately by the client./li
/ul
pThe latter is more of a referral than true subcontracting. There are advantages and disadvantages to both setups, though./p
pIf you#8217;re paid directly by a client you have little direct contact with, it may be difficult to find the right person or expedite your payment./p
pOn the other hand, if you are being paid by a contractor instead of directly by the end client, it will almost always take longer for that check to come. In general, the contractor will wait to get paid, and then send your payment. Also, having a major corporation on the hook for paying you is less of a risk than a smaller agency or a single freelancer./p
h3strong7. Is the pay rate appropriate?/strong/h3
pWhen you#8217;re hired as a subcontractor, the pay offered is often less than you might have made if you worked directly for the client. However, another freelancer may have handed you this gig on a plate #8212; you didn#8217;t have to do any marketing, so that#8217;s a time-saver for you./p
pAlso, many sub gigs are nice-sized, so the volume of work may partly make up for that lower rate. You#8217;ll have to weigh the pros and cons to decide if you#8217;re willing to work for the rate offered./p
h3strong8. How valuable is this client?/strong/h3
pSometimes, a subcontracting gig gives you access to a high-caliber client you had no previous connection to, and couldn#8217;t have landed yourself. If an agency gives you access to one of the biggest corporations in your town, it may well be worth earning a little less for the opportunity to put a high-quality sample in your portfolio. That is, if you#8217;re allowed to use it as a sample. Speaking of which#8230;/p
h3strong9. Can I claim credit? /strong/h3
pOften, subcontracting won#8217;t give you a byline or other obvious credit for your work. You may even be asked to sign a nondisclosure agreement (NDA), swearing you will keep secret the fact that you worked on the project. Either the end client or the contractor may want to present your work as their own./p
pAn NDA requirement is another important factor to consider in subcontractor pay. If you can never use the work as a sample in your portfolio, the pay should be higher./p
h3strong10. Will I be able to talk to the client? /strong/h3
pHere#8217;s the rub of many subcontracting situations #8212; some agencies and freelancers won#8217;t want you getting all cozy with their client. They#8217;ll want all communication to funnel through them. They talk to the client, then they tell you what to do. You ask your contractor your questions, they ask the client and pass the answers back to you./p
pIf you think this sounds like a nightmare game of telephone where you#8217;ll never be clear on what precisely the client wants because you#8217;re hearing everything secondhand, it often turns out just that way. So make sure you understand how communication will flow, and that you#8217;re comfortable with how you#8217;ll get answers to your questions./p
h3strong11. Will I keep a cut?/strong/h3
pTraditionally, the contractor who found the client and is subcontracting out work will keep a project-management fee. This #8220;cut#8221; can vary greatly. Ad agencies may mark up your freelance work by 50%-100%. Other freelancers probably won#8217;t take quite that much off the top./p
pIf you are serving as the contractor, know that there will be some additional hassle factor to managing other freelancers. They may be slow, require direction, or need a lot of hand-holding. You should be compensated for that additional time spent, so be sure to build the fee into your bid./p
h3strong12. What are the tax consequences?/strong/h3
pIf you are hired as a subcontractor, your tax situation will be similar to that of any other freelance gig #8212; fill out an independent contractor#8217;s tax form and the payor will send you a tax-reporting form at the appropriate time if required by your local laws./p
pHowever, if you serve as the contractor, you take on some tax responsibility you may not have had before. The full payment for the project will count as your gross income, and then you will claim the cost of paying your subs as an expense./p
pIf you pay state or federal taxes based on gross income rather than net, this is a factor to consider, as serving as contractor will raise your gross income./p
pemstrongHave you worked as a subcontractor? /strong/emLeave a comment and tell us about your experience./p
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Free WordPress Plugins and Add-ons to Promote Your Blog On Autopilot
There are WordPress addons available for just about any function ? including automatic promotion of your blog posts! This article is specifically aimed at folks who are new to blog promotion or want to start their first website marketing campaign but aren’t sure where to begin. The great thing is, these plugins are so simple [...]
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Tuesday, August 28, 2012
How Can a Marketer Take Advantage of Facebook?s New Send Dialog?
Back in April, Facebook rolled out the Send button, a function that provided a simple and direct way for users to privately share content through the platform.
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Designing a Psychological Thriller Themed Design in Photoshop
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How To Create a Print-Ready Brochure Design in Photoshop
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Monday, August 27, 2012
7 Smart Ways Small Businesses Can Use QR Codes
QR codes are a great way to promote your small business, but knowing where to place them to maximize your exposure is a problem for some. Here are a few great ideas.
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Sunday, August 26, 2012
Design a cool 80's retro party poster - part 1
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Freelance Freedom 272: Font Treatment
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pOnce a week, we feature a fantastic freelance-themed comic from the talented N.C. Winters. Why not also a href="http://freelanceswitch.com/category/freelance-freedom/"take a look at our comic archive/a?span id="more-32991"/span/p
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Re: How To Add A Neon Text Effect To Your Titles Using Photoshop
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6 Tips to Have Moral Conduct as Freelancer
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Freelance Freedom 272: Font Treatment
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pOnce a week, we feature a fantastic freelance-themed comic from the talented N.C. Winters. Why not also a href="http://freelanceswitch.com/category/freelance-freedom/"take a look at our comic archive/a?span id="more-32991"/span/p
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Saturday, August 25, 2012
AirParrot: Your Mac?s screen on your AppleTV
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Friday, August 24, 2012
My .Net Magazine interview
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Lose Weight Fast With 5 Simple Weight Loss Tips
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9 Stand-Out Real Estate Themes for WordPress
A friend of mine just earned his real estate license and now he’s in the process of setting up office online. He’s already familiar with WordPress, so he came to me and asked if I had any advice on using WordPress for a real estate website. WordPress is really the hot ticket for building real [...]
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How to Give a Killer Concept Presentation
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pIn the course of your freelance business you may be asked to do a concept a href="http://freelanceswitch.com/industry-tips/improving-presentation-skills/"presentation/a for your more complex projects. A concept presentation is a pre-development or planning phase where you show your client a prototype or draft of what you#8217;re going to deliver. /p
pIf you#8217;re a freelance web designer, a design concept presentation is often referred to as a #8220;mockup.#8221; If you#8217;re a freelance writer, it#8217;s often two or three pages of copy and layout work, or an annotated outline of a planned article or report./p
pA concept presentation is where you present your development work and decide a particular direction before launching into full-work mode. There are three distinct stages of a concept presentation and you can excel in each of them.br /
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h31. Choice: Offer your client several choices (but indicate and sell your preferred option)./h3
pSometimes clients don#8217;t know what they want and are asking you to give them creative direction. #8220;Show us what you can do,#8221; you might hear. Or, #8220;Let#8217;s see your ideas in action.#8221;/p
pIf that#8217;s the case, try developing three different concepts or ideas. Three may seem like an arbitrary number, but clients I#8217;ve worked with seem to appreciate this number: it#8217;s not too many options to be confusing or too few to make it seem like you#8217;re a one-trick pony. /p
pIn general, it#8217;s good to give clients enough options because tastes and preferences can be hard to predict. There are also numerous ways to complete a job for a particular set of specifications, whether it#8217;s a logo design, newsletter, or marketing campaign. If you give clients a chance to choose what they want, you#8217;ll make the process more fulfilling for them and hopefully less frustrating for you./p
pOn the other hand, your client may be paying you to make the call, in which case they don#8217;t want to see an array of options#8211;just one solid pitch. The challenge with that is if they don#8217;t like what you present#8211;it#8217;s back to the drawing board for you, and this can drag out the planning process and waste time. In this scenario, I recommend working in iterations, checking with clients throughout the development stage to assess if you#8217;re going in the right direction. /p
h32. Pitch: Sell your preferred concept to the client in the context of their needs./h3
pWhen you showcase your work, especially if you#8217;re presenting several options in a design concept presentation, you#8217;re probably likely to get a reaction where your client will want to take some detail from one concept and combine it with another. Sometimes, this works well, especially if your client is very specific about what they want and don#8217;t want. For other clients, however, their preferences may be vague. (#8220;Oh, I#8217;m not sure why, but this color combination just doesn#8217;t work for me. It looks garish and boring at the same time?#8221;) /p
pThis type of conversation can quickly get messy. Turn the tables by taking control: start by championing the version you think best meets the client#8217;s needs. Show that shining example as if it were the best option for the client. If he or she is still unsure, come back with the alternatives./p
pemHow do you sell a concept?/em Never try to justify a project purely on your aesthetic and personal preferences. Justify a project in business terms. Your client#8217;s terms. For example, you might say: /p
blockquotepYou mentioned that you wanted a report that was engaging and story-focused. Keeping that in mind, I decided to use this strategy?[then explain what you did]. By starting with first-person accounts in the Introduction, we#8217;ve projected a human face onto this report, which is a key objective for your business presentation./p/blockquote
pEven the most creative work for clients should always respect the client#8217;s more practical objectives, even if they are mundane or unimaginative in your mind. This way, when responding to criticism, you can frame your counterarguments and justify a stylistic direction in terms of the client#8217;s business needs. This will allow for a more constructive conversation in contrast to just saying, #8220;Well, I think you#8217;re wrong#8230;#8221;/p
h33. Respond: Everyone#8217;s a critic #8211; how to respond to criticism./h3
pAlways listen to input and take note of all issues that your client raises. Challenge those comments that are just off-base or unjustified. a href="http://freelanceswitch.com/freelance-news/commentary-analysis/how-to-deal-with-criticism/"Don#8217;t be judgmental when responding to criticism/a, but respond by reframing the client#8217;s points in terms of his or her business objectives. /p
pYou can respond by saying something like: /p
blockquotepI see your point. However, if we try your idea, wouldn#8217;t that fall under the category of a more conventional report? From our discussions, what you had your mind set on was a more narrative approach. I think my strategy, while unconventional, achieves that goal, makes for a more engaging read, and sets you apart from other companies. Let#8217;s make your report stand out./p/blockquote
pAgree to minor changes, but stand firm against off-base client criticism and refuse (to a point) to change elements that dilute the effectiveness of a work. Remember, you#8217;re the expert#8211;that#8217;s why the client hired you./p
pemPhoto credit: a title="Attribution License" href="http://photodune.net/wiki/support/legal-terms/licensing-terms/"Some rights reserved/a by a href="http://graphicriver.net/item/presentation/2437596"Malchev/a/em./p
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