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Would you spend $100 on your freelance business?
No, don?t think about it ? what does your gut tell you?
When looking at purchases to grow your business, it’s an important question: would you spend $100?
Depending on your answer, you might find yourself throwing good money after bad chasing the next new approach for improving your freelance business. Or trying to grow a blog that will never get anywhere.
We all face this question. I do, and so do you.
The trouble is that the ?right answer? might not be what you think it is. Three freelancers looking to grow their blogs faced the same question ? let?s call them Charlie, Sam, and Will. Only one of them ended up being successful, and they had very different answers?
Cheapo Charlie wants it all for free? or almost free, that is. Charlie isn?t a kumbaya blogger who thinks money is evil and everything should be free? he just doesn?t want to spend money himself.
He scours the internet for free information, and when he?s feeling desperate for answers, he?ll buy anything he comes across, as long as it costs less than $47.
Spendthrift Sam buys course after course? a new training program or membership site subscription every other month.
He?s desperate to make it big online, and falls hook, line and sinker for the empty promises of guru strategies that never end up working.
And then there?s Will?
Wise-Spending Will invests carefully? he prefers free tools and information when they?re available, and he is careful never to buy anything that he doesn?t need. But when he has a problem or has a specific job that needs to get done in pursuit of his strategy, he?s willing to spend to find the solution and get the results that he needs.
There are a lot of different reasons to spend money, and only some of them are good reasons. Take a look at this list, and tell me if any of these reasons are embarrassingly familiar:
If some of these hit close to home, then don?t worry ? you?re in good company. I?ve bought my fair share of useless marketing programs because of one of the above reasons. I?ve even bought a couple of good ones for these reasons ? which is almost as bad.
There?s only one good reason to spend money on your business or blog:
That?s the only good reason. If that?s true, then buy it. But if not, then don?t let yourself get suckered in.
It can be hard to stay rational and focused when you?re presented with flashy marketing messages, so here?s a quick decision checklist that you can use to see whether the purchase you?re considering is actually a good idea:
This isn?t an exhaustive list, but it should help you avoid at least some of the dumber purchases that we all make from time to time.
Feel free to print it out and put it up on your wall!
Are you wondering why I?m telling you this? After all, I?m a marketer, and I do have a marketing training program for sale. The answer is that ? like other responsible marketers ? I only want you to buy if it?s for the right reasons. Not just out of the goodness of my heart, but because if you buy for the wrong reasons, it?s bad for marketers like me!
If you?re like Cheapo Charlie, wanting everything for free and only buying stuff when he?s desperate and finds a deal, then we don?t want your business. You?re going to be demanding and very high maintenance, and you won?t be satisfied with the results that you are buying for under $47.
Responsible marketers turn away Cheapo Charlies by avoiding bombastic and unrealistic promises that only appeal to the desperate, and by setting prices that are outside their meager budgets.
If you?re like Spendthrift Sam, who buys a new program every month because he?s desperate for success and falls for empty promise after empty promise, then we don?t want your business. You?re not going to do any of the work, which means that you won?t achieve any results, and ultimately it?s our reputation that is going to suffer.
Responsible marketers turn away Spendthrift Sams by writing sales letters that make no mention of overnight success, and emphasize the need for hard work.
But if you?re like Wise-Spending Will, we want your business. We know that you?ll take the time to consider our offer, and you won?t buy it unless you need what we have to offer (in our case, effective marketing strategies), and you?re willing to work to achieve your goals.
Responsible marketers appeal to Wise-Spending Wills by building relationships with their audiences, being transparent about what they are and aren?t offering, and offering a solid guarantee that they?re confident standing behind.
Tell us about your experience ? what?s your buying style, and how has that been working for you?
Photo credit: Some rights reserved by Elenathewise.
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