The creative community has got a bad press over productivity: misconception and myths are perpetuated about the time designers and creatives spend down the pub or what time they show up at work. Part of the problem is down to how creative organisations traditionally value ideas. But as we move to results-focused working practices, the time someone spends at their desk is a flawed metric anyway; the best ideas are had in a pub, on the bike ride home, in the shower.
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Keeping it Old School: 5 Ways To Boost Creative Productivity
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