Saturday, October 8, 2011

Take Control of Your Web Presence with Ten Top Tips

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pSocial media is a brilliant way to build your brand, which in turn grows your client base. But it can suck hours out of your busy day. And time is the one resource that we freelancers crave. /p
pStruggling to manage your Linkedin connections, group discussions, guest blogging and website updates. It can be overwhelming. Sporadic Tweets and rushed posts can quickly spoil a quality campaign./p
pBut with a simple routine, you?ll soon put those hours back in your day. The secret lies in preparation, combined with sensible scheduling #8211; and a loud alarm clock. By implementing ten simple tips, you can manage your web presence without it managing you. /p
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h41. Play the numbers game/h4
pSet monthly targets for new Twitter followers, Linkedin connections, your website updates, attendance at discussion forums, posts, Tweets and guest blog posts. In their brilliant book #8220;a href="http://www.amazon.com/gp/product/0789747278/ref=as_li_ss_tl?ie=UTF8#038;tag=freelanceswitch-20#038;linkCode=as2#038;camp=217145#038;creative=399369#038;creativeASIN=0789747278"Branding Yourself/a,? Erik Deckers and Kyle Lacy recommend daily Twitter targets of: 5 Tweets, follow 10 people, respond to @ replies and direct messages, and create 1 Tweet telling your followers to follow a friend. /p
h42. Plan your activities for the coming month/h4
pCreate a monthly Activity Schedule on a spreadsheet. Enter your list of tasks and daily target volumes in the first two columns. Key in the 31 days of the month across the top and print your sheet. Every day swiftly complete your tasks then enter the numbers in your day column. By the end of the month you?ll be amazed at the increase in Linkedin connections and Twitter followers. /p
h43. Block out time for targeting/h4
pChase down new target sites for blog comments and guest blogging opportunities. But set aside just one hour a week. Save URLs in your Bookmarks, then post to them according to your Activity Schedule. /p
h44. Write up front/h4
pWrite site content in one big hit, then drip feed according to your Activity Schedule. Spending half a day each month creating content is far more productive than sporadically writing and then uploading. Do the same with your guest blog posts. Write a weekly set in one session, then post daily in line with your schedule. /p
h45. Compose Tweets in Advance/h4
pCreate another spreadsheet. This sheet is for Tweets for the month. Again, set aside a block of time to type in all your Tweets. Don?t forget to copy and paste in URLs to convert to Tiny URLs when posting. /p
h46. Invest in the best tools available (though most are free)/h4
pFor example, Hootsuite displays all your media streams in one window so you don?t have to jump between sites. It also has a scheduling function so you can time the posting of your daily Tweets. Load them in from your Tweet Sheet then set the date and time for each. It also allows you to schedule mass tweets well in advance./p
h47. Limit influx into your inbox/h4
pSwitch off Linkedin messaging, unsubscribe to unwanted updates and notifications. /p
h48. Facebook is for friends/h4
pUse Google+ for business connections, but keep Facebook for outside working hours only, unless you have a Facebook business page/p
h49. Stick to scheduled time/h4
pSet aside two 15 minute blocks each day for that tasks on your Schedule. And stick to the time you?ve allotted. Turn up the volume on your smart phone and set the alarm!/p
h410. Review and revise/h4
pRecord the time you spend and revise it up or down if you?re not getting results./p
pBuilding your freelance brand is time consuming and challenging. But by taking it step by step, working the numbers and publishing quality content, you will soon be recognized as the go-to expert in your field by online contacts. And who knows how many you?ll convert to new clients? /p
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