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pFreelancers often underestimate how they can use LinkedIn to build relationships with clients and colleagues. As a global professional network, boasting over 135 million people, a href="http://rockablepress.com/books/linkedin-and-lovin-it"LinkedIn/a becomes a virtual Rolodex of contacts making it a great way for freelancers to exchange information, ideas, and share and explore relevant issues./p
pAs a business networking tool, it#8217;s a natural social network for freelancers to explore. While you may associate social networks with time wasting sessions on Facebook or Twitter, LinkedIn#8217;s value as a business generating tool is worth exploring. /p
pHere are four ways to tap into LinkedIn for your freelancing business:/p
h31. Engage your #8220;Connections#8221; for help./h3
pLinkedIn can be useful for freelancers looking to outsource aspects of their business or seeking collaborators for projects. If you#8217;re seeking someone with special skills, the first place to look for experts is on LinkedIn. /p
blockquote class="pullquote"pThe site provides a trusted way to find the right people who fit your needs#8211; a kind of digital word-of-mouth when you#8217;re doing a search./p/blockquote
pThe site provides a trusted way to find the right people who fit your needs#8211; a kind of digital word-of-mouth when you#8217;re doing a search. For example, if you#8217;re looking for someone with social marketing skills to help you market your freelance services, run a search of profiles on LinkedIn in a zip code or location near you. Narrow down your search with keywords and professional affiliations. LinkedIn#8217;s advance search feature lets you filter searches by group affiliations, companies, location, seniority, company size, and so forth./p
pLinkedIn is also an excellent way to do a quick background check of your clients and other freelancers you work with. You can track what people have done and corroborate material on resumes that cross your desk.span id="more-27891"/span/p
h32. Give clients a #8220;big picture#8221; view of your professional background./h3
pA LinkedIn profile offers more substance than the usual brief bio that#8217;s on your website. Letting you build a searchable and comprehensive professional profile is where LinkedIn really excels as a tool for freelancers. I use it as a central place that has links to my website, portfolio, blog, and Twitter account. It also has my full CV in case curious prospective clients want to see a more extensive profile of my work experience./p
pRemember that human resources, head hunters, and other businesses frequently browse LinkedIn, too. Depending on your industry, you may find yourself being #8220;checked out#8221; by larger companies looking to hire contractors./p
h33. Expand your clientele./h3
pWhen engaging with clients, even if you don#8217;t end up doing a project together, add them to your network. If there#8217;s someone you#8217;ve been meaning to contact, check your #8220;#8216;Connections#8221; and see if your existing network shares a link to that person. LinkedIn can be a great way to make inroads to future clients. /p
pIf you#8217;re looking to score a contract with a company, find out who the key decision makers are and check out what LinkedIn groups they may belong to. If you join one of them, send them an invitation to be your Connection and cite your common membership in the group. Establish a professional rapport this way and build up your relationship until you#8217;re ready to pitch your services./p
h34. Build and show off your expertise./h3
pUnder the #8220;More#8221; tab, you can view and browse through topics that people are interested in. Just select a Category that#8217;s most relevant to your industry and work interests, then see if there are questions that you can answer to show off your expertise. Answering questions is a great way to position your freelance business as an authoritative resource. Consider the free advice you give out as a marketing tactic./p
pLearn more about how to use a href="http://rockablepress.com/books/linkedin-and-lovin-it"LinkedIn/a to grow your freelance business./p
pemPhoto credit: a title="Attribution License" href="http://photodune.net/wiki/support/legal-terms/licensing-terms/"Some rights reserved/a by a href="http://graphicriver.net/item/30-aluminum-social-networking-buttons/367249"demention/a/em./p
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