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pThat old saying is true?the rich are different. But not just because they have money. They tend to be suspicious of anyone who isn?t introduced to them by someone they trust./p
pSo you need to move in circles where you will meet their lawyers, accountants, insurance agents and other handlers. These people, also known as flappers, serve to insulate the wealthy from the outside world./p
pThis situation can be awkward for freelancers who need to be in regular, close communication with clients. But it is not likely to change in the near future. /p
pSo savvy freelancers will seek out these trusted confidantes and befriend them. At upscale networking events, introduce yourself to successful people who provide services to the wealthy. You might consider forming a leads club with others who cater to the affluent. And build services specifically for wealthy clients.span id="more-31352"/span/p
h3Offer Elite Freelance Services/h3
pRich people not only want elite services tailored to their unique needs, they expect them. Be sure to treat them as special. Bundle your services in VIP packages with their name featured prominently at the top./p
blockquote class="pullquote"pThe affluent expect competency and expertise, and they are willing to pay handsomely for it./p/blockquote
pThe affluent expect competency and expertise, and they are willing to pay handsomely for it. Age can be a real advantage when servicing Baby Boomer clients, as they may perceive young professionals to be unseasoned. /p
pBefore spending, the wealthy need assurance from you that your services will knock their socks off. Therefore, always offer a money back guarantee. They may never avail themselves of this perk, but they value the integrity that it represents./p
pWhat are the unique advantages of choosing to work with your freelance company? How are you superior to your competitors? If your goods or services fall into one of the following categories, your chances of successfully selling to the rich increase:/p
ul
liAnything involving finance/li
liHome improvement and design/li
liHassle free, extravagant travel/li
liFine wine and luxury goods/li
liLuxury real estate/li
liOpulent, high-quality gift items/li
/ul
h3Top Characteristics of the Affluent/h3
ul
listrongThey are busy./strong Any presentation to them or their associates must reflect this. Get in, make your key points and get out. Your brevity will impress them./li
listrongThey are approval conscious./strong They want to be admired and respected by other prestigious people./li
listrongThey are youth-conscious./strong And will continue to do meaningful, productive work beyond age 70./li
listrongThey will pay well for genuine expertise./strong Earn a certificate, degree or credential in your field to further impress them./li
listrongSimplicity is as important to the rich as brevity./strong Find a way to simplify their lives and you have an automatic in. Create products that can be perceived as simple./li
listrongMany among the elite are proud of being value conscious./strong Just make sure that you are offering a quality product, not merely an inexpensive one./li
listrongThey are afraid of losing their assets./strong Therefore, any pitch that panders to this fear just might succeed./li
listrongThey don?t have the time to comparison shop./strong This will work in your favor if you engage them with brevity, and impress their colleagues./li
/ul
pAfter you?ve delivered exemplary service to the rich, don?t forget to a href="http://freelanceswitch.com/the-business-of-freelancing/getting-rockin-referrals/"obtain detailed and glowing referrals/a. Following up in this way will help to propel you further into the realm of the wealthy./p
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