Is a Landing Page Right for You? How to Build an Effective Portal for Upstream Advertising

A landing page is the part of your website that your upstream advertisements lead to. A landing page provides further details after a potential visitor clicks on a smaller promotion included on another website. The source of the advertising can be a Google search, a banner ad, a paid ad like Google AdWords, a weblink in an e-mail, or a mirror URL seen on a TV or print promotion. The purpose of a landing page is to increase the upstream advertising and force the guest to transform into a client by taking a particular action. Also known as cause-catch webpages,Continue Reading

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