Understanding Press Releases

Ever heard of Ivy Lee and his response to a tragedy that affected the lives of more than 50 during the early part of the 20th century? His response resulted in the creation of what was to become the main stay in public relations campaigns, namely press releases. A press release is also known as a news release. It is a written announcement that is directed to the news media about any news having some value. The press release is aimed at encouraging journalists to write about the news, so that the company or business releasing the news gets more … Continue reading → Visit InstantShift

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