img src='http://rss.buysellads.com/img.php?z=1259904k=f7b7931ec28da9e4ff2580bfd4eddb18a=25636c=271256670' border='0' alt='' //a/pbr /pFor the past four years, I have created a digital flipbook for every publication I have worked on?from the once-a-year publications for nonprofit organizations to the monthly publications./p
blockquote class="pullquote"pDigital flipbooks are exactly what they sound like?a digital magazine that you can flip through on your computer screen./p/blockquote
pAs a freelancer, creating a digital flipbook for your clients is an easy way to offer them more without a ton of more work on your plate. You can even create a digital flipbook portfolio of your own work! It?s a great way to share your portfolio with potential clients?and it looks really cool, too./p
pDigital flipbooks are exactly what they sound like?a digital magazine that you can flip through on your computer screen. Now, many people (like me) prefer not to read magazines on their computers?but there are many, many more people out there who do./p
div id="attachment_25637" class="wp-caption aligncenter" style="width: 560px"img class="size-full wp-image-25637" src="http://freelanceswitch.com/wp-content/uploads/2012/02/uniflip.jpg" alt="" width="550" height="389" /p class="wp-caption-text"Flipbook by Uniflip/p/div
h3The Pros/h3
pDigital flipbooks are flashy and cool?and present publications in a whole new way. You can add videos, music, and moving graphics to a publication for added pizzazz. At the magazine I work for, these upgrades cost more to implement, so the advertisers have to upgrade their ads for this online optimization./p
pWhat they don?t need to pay for is a hotlink for their ad. When you do this, people can click on any ad they want to go directly to the advertisers website. Plus, these clicks can be tracked so the advertiser can see how well (or not so well) they are doing./p
pMost of these flipbooks are also a href="http://freelanceswitch.com/freelance-marketing/getting-the-gist-of-seo/"SEO optimized/a, which helps their search engine ranking. It?s just another way for advertisers (or the people you write about) to be found online. And who doesn?t want to be found online?!/p
pFlipping through a digital flipbook is easy. And you move through the publication page by page, like a regular magazine. Depending on the set up and company you use, you can also see little thumbnails of pages at the bottom of the page for your flipping joy.span id="more-25636"/span/p
pimg class="aligncenter imageborder size-full wp-image-25638" src="http://freelanceswitch.com/wp-content/uploads/2012/02/issuu.jpg" alt="Flipbook by Issuu" width="550" height="514" //p
h3The Cons/h3
pNot everyone likes to read magazines, brochures, or other printed booklets on their computers. But with the advent of a href="http://freelanceswitch.com/freelance-news/commentary-analysis/website-mobile-friendly/"tablets like the iPad/a, that?s changing. Instead of creating a special iPad publication, you can create a flipbook that can be used cross platform./p
pI also think that these digital flipbook companies offer a lot that the regular user doesn?t necessarily need. They want to stay on top of their niche and offer more than the next guy, but I don?t think digital flipbooks need to be so complicated./p
pimg class="aligncenter imageborder size-full wp-image-25639" src="http://freelanceswitch.com/wp-content/uploads/2012/02/flipdoc.jpg" alt="Flipbook by Flipdoc" width="550" height="349" //p
h3What They Offer/h3
pIf you are creating a magazine, brochure, newsletter, or other multi-page printed material for your client, a flipbook is a great way for them to spread their news./p
pWhat you will need to do is to make low-res PDFs of each page of the project, and combine it all into one great big PDF. This is what you are going to need to upload to the flipbook vendor of your choice./p
pOnce the files are uploaded, you will be able to go in and hotlink whatever you want?ads, photos, email addresses, whatever! It?s a great way to be interactive and let the readers explore with a click of their mouse./p
pYou can also embed the flipbook onto your client?s website. It?s a great way for them to showcase their newest publication online and save shipping and handling money. It?s a great way for your client to share information in a professional and snazzy way without mailing anything. Publishing a digital flipbook also saves paper! Go green!/p
pDon?t want to give the entire publication away for free? Upload a portion of the magazine and encourage readers to purchase the magazine on newsstands or order a subscription. Many magazines and newspapers offer a digital subscription to readers for a fee. That way people can opt to read it online or get it in the mail. Usually the digital option is cheaper, since you?re saving on postage./p
pThese flipbooks are customizable, so you can brand yourself even further. They can also be published in a variety of languages?which is great if you live in an area that is predominantly bi- or tri-lingual./p
pOne of the most important features, though, is the analytics that many of these vendors offer. Here you can see what ads, photos, and stories were most frequently clicked on and how many people actually opened the flipbook and how many pages they looked at. Many flipbook vendors allow you to download the PDF as well as print the pages you want./p
pMany vendors (the ones pictured here are a href="http://www.uniflip.com/"Uniflip/a, a href="http://issuu.com/"Issuu/a, and a href="http://www.flipdocs.com/"Flipdocs/a) allow you to try their services for free for a certain amount of time. They vary in charges depending on the number of pages and the amount of flipbooks you want to publish per year. You?ll want to do your research for what works best for your client./p
pDo you have a favorite flipbook company that you use? We?d love to know what it is!/p
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